The Container Store: Intense Employee Commitment

Application – The Container Store: Intense Employee Commitment

Directions:  

  1. Read the Experiential Learning Case about the Container Store on page 436 of your textbook. The main thrust of this case is that The Container Store puts a high premium on employee motivation, hoping to improve customer service and resulting in increased share of market, sale and profits.
  2. Answer the following questions about this case:
    • There are several Motivation Theories discussed in this case and the chapter. Which did the Contained Store use? Were they effective? Comment on some elements of the theories used.
    • Where do Process and Content Theories fit into the Container Store’s use of motivational theories?
  3. Use a Word document to formulate your answers.  Submit your document as an rtf file using the Assignment link.