Digital marketing: Case Study Analysis (Google & Facebook)
The purpose of this assignment is to prepare you for online discussion about the case studies about Google and Facebook. You should work on this assignment individually and can write your responses beneath each question below. Use evidence from the case and outside resources, if needed, to support your ideas. Your final submission should be approximately 2-4 pages in length.
- Core Competencies. At the time of the cases, what is the core competency of Google? Facebook? Do you think those core competencies are the same today, in 2020?
- Environmental Forces. Select one major macroenvironmental force (e.g. political, legal, economic, cultural, or technological) facing the industry at the time of the case. What were Google and Facebook doing to address this force?
- Why do you think Google still dominates over Facebook for ad revenue? Can Facebook close the gap? Today, are there other big competitors these companies should be worried about?
- Action Plan. What should the case protagonists (Sheryl Sandberg or Sundar Pichai) do next, based on your answers to the previous questions?
- The Future of Digital Crimes and Digital Terrorism
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- An important component of studying social justice movements is seeing their activities unfold. In this regard one can explore their dynamics and outcomes, analyze their tactics, understand social movement organizations and participants, and get at the reasons for their mobilization and beliefs. This assignment is an effort to get you “into the field” to enable you to “see” social movement activities. Students can do this by critically evaluating a film for its significance to the study of social justice movements, be it in its depiction of a social movement or the voice that it gives to a movement. Sociologically analyzing a film Film is not just a component of popular culture or key form of mass media; it is also an important voice that brings relevance to numerous political issues and debates occurring in society. In addition it is a viable means with which to observe social movement activity when it is otherwise unobservable as when it occurred in the past, or in places other than in our own backyard. With this option, you are to observe a social movement depicted in film as if you were “in the field” and analyze it using the theoretical perspectives, ideas, and other tools you have developed in sociology. 1. Choose your film. I have attached a list of potential films from which you can select. See the appendix to this document. I encourage you to select something that reflects your interest in a particular social movement. If you have questions about any of these please let me know. Also, this list is by no means exhaustive and I am always searching for additional options, so if you are interested in viewing something not on the list or give me ideas for should be on the list, please let me know. ******2. When you have chosen your film, submit the film title, year, and the reason you believe it to be appropriate for the issue you are examining. The rest of the final paper is due during week 8 3. The details and write-up As when observing a real social justice movement, you want to watch the film and account for its events as if you were trapped in celluloid with its actors and witnessing it as if reality. Thus, you must try to become engulfed in the activities, characters, images, and themes of the film so as to analyze the events from a sociological perspective. In analyzing the film you want to provide not only description of events and background of the social movement/protest activities but also must analyze it by considering the following guidelines and questions as appropriate: A. Can the actions depicted in the film be considered a social movement? How does it fit the definition and conceptualization of social justice movements that we have examined? Discuss, citing what evidence of ideology, organization, and tactics is present in the protest activities. Make your argument citing clear evidence from the film and tying it to course readings and the class. B. What theoretical perspective might best explain the movement as depicted in the film? Explain, citing evidence as to how events in the film depict theoretical claims. It may be that you have to borrow elements from multiple perspectives to fully explain the film. Why might this be the case? What does this say about sociology and the study of social movements? Define social justice. C. Discuss a component of the social movement dynamics as depicted in the film. There are a large number of possible options here, so be specific with what best fits your movement and film. For example, what role does institutional authority have in provoking or limiting movement activities or how is the movement or events surrounding it framed by participants or those outside of the mobilization, internal struggles and leadership, bureaucratization, cooptation, globalization, etc. D. Finally, briefly critique the film for its usefulness in capturing the essence of the social movement of interest and the broader study of social movements. What were its strengths and weaknesses? How close did it depict reality as opposed to being merely “Hollywood fluff”? These are the essential points that you could consider in your paper, assuming their relevance to the film of choice. Focus on the elements most appropriate for your ANALYSIS and feel free to include additional extensions as appropriate. There are multiple ways that the write-up for this assignment can be done depending on the film and social movement of interest and the above considerations will be easier to do for some films than for others. ****4. Post an outline of your paper or a draft in the discussion forum marked “Final Paper II.” 5. General guidelines Papers should contain no more than 3-5 pages of text. They should be typed, double-spaced, with one-inch margins all around. Font should be of legible size, no larger than 12. Papers should be submitted with a separate title page that contains your name, date, and title of the paper as well as a separate bibliography page at the end to include scholarly references you have used (if any—these are not required). The cover page and bibliography page do not count against your page total. I am willing to assist you in any way possible during the research process, be it deciding on a film, discussing your ideas, finding sources, or assistance with any number of other questions you may have. Please email me with concerns and problems. 6. Post your assignment in the discussion board with “Final Project III” label. It is due by week 8. Read at least one other project paper and respond The final project is worth 75 points. Your grade will be based on your analysis, your use of social theories and concepts from the text , sociological insights, and the quality of your replies. Good luck! Adapted from: Scanlan, Stephen. 2010. “Imagination Assignment 1—“Seeing” Social Movements.” Assignment published in TRAILS: Teaching Resources and Innovations Library for Sociology Appendix: A sample of social justice films: American Standoff And the Band Played On Animal Farm Beyond Rangoon Born on the Fourth of July Bloody Sunday Bread and Roses Breaking the Bank Chicano! History of the Mexican American Civil Rights Movement Citizen Ruth Cry Freedom Do the Right Thing Erin Brockavich Eyes on the Prize (Part I or II)Fight Back, Fight AIDS: 15 Years of ACT UP For Colored Girls Four Little Girls Freedom on My Mind Get on the Bus Gandhi Hairspray Harlan County U.S.A. In Whose Honor? Iron Jawed Angels Justice in the Coalfields Las Madres: The Mothers of the Plaza de Mayo Long Night’s Journey into Day The Lorax Malcolm X Matewan The Milagro Beanfield War Moving the Mountain A Place Called Chiapas Romero Schindler’s List Sir No Sir Some Mother’s Son Stonewall Store Wars: When Wal-Mart Comes to Town Sweat: A Story of Solidarity The Big One The Birth of a Nation The Boys in the Band The Burning Season The Power of One The Righteous Babes The War at Home This is What Democracy Looks Like To Save the Land and People Union Maids With God on Our Side and more … Invisible Children Walkout Another World is Possible The White Rose Rosa Luxemburg Berkeley in the sixties One Woman, one vote Making Sense of the Sixties A force more powerful 10,000 Black Men Named George Zoot Suit Riots Weather Underground Harlan County USA Matewan Germinal Norma Rae Shoulder to Shoulder The Wave Life & Debt The Times of Harvey Milk Hearts and Minds Iron Jawed Angels Paris Is Burning The Battle of Chile American Hardcore The Laramie Project The Singing Revolution Milk Tying the Knot Viva La Causa – the Story of Cesar Chavez V-DAY: UNTIL THE VIOLENCE STOPS ENCOUNTER POINT Zeitgeist: The Movie. // Zeitgeist: Addendum
- Read Angwin’s “Why I’m Unfriending You on Facebook” and Foer’s “How Not to Be Alone.” Both discuss the effects of technology on interpersonal relationships, togetherness, empathy, and self-identity. ..
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- Create a recovery focused nursing care plan for the mental health patient from case study 2 no introduction and conclusion are required and that the word count is 1500 works with 20% over or under allowed create a Recovery based nursing care plan for the patient in case study 2. the assignment is to be completed in the format provided in the attached document including completion of HONOs One goal per page Requiring 22 Referances, UK english
- One of the very first cases that caught Freud’s attention when he was starting to develop his psychoanalytic theory was that of Anna O, a patient of fellow psychiatrist Josef Breuer. Although Freud did not directly treat her, he did thoroughly analyze her case as he was fascinated by the fact that her hysteria was “cured” by Breuer. It is her case that he believes was the beginning of the psychoanalytic approach. Through your analysis of this case, you will not only look deeper into Freud’s psychoanalytic theory but also see how Jung’s neo-psychoanalytic theory compares and contrasts with Freud’s theory.