Innovation, design, and creativity impact on organizations

How does Innovation, design, and creativity impacts an organization business strategy in a service type of organzation? (based this section on a transportation service company in the U.S or a major freight Brokerage business in the U.S.A)
How does innovation, design, and creativity impacts an organization business strategy on a manufacturing type of organization? (based this on Ford Company or any other major manufacturing company in the U.S.A)