motivations in advertising campaigns

Advertisers and marketers use information about our motivations when they create advertising campaigns. Find video clips of commercials for a particular product and identify which motivations are being targeted in the ad.

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Motivation in advertising campaigns
While the media may try to communicate a message of non-bias when it comes to gender in advertising, there is still a significant amount of information that communicates the exact opposite. Identify the different sociological approaches when it comes to gender and research, and then find these examples in advertising and the media. Why do you think this still occurs in the United States? Describe the different examples you found and how they apply to the sociological perspective.
Motivations of Founding Fathers
Motivations of Founding Fathers
Which alliance motivations do you think are most compatible with each other? Why?
Social Marketing Campaigns
Three-pages public relations campaigns
Effects of Advertising Presentation
Explain Brenkert’s position in “Marketing and the Vulnerable.” Next, apply his arguments to the case study “Kraft Foods Inc.: The Cost of Advertising on Children’s Waistlines.”What would Brenkert likely conclude about this case? Why? Do you agree or disagree with Brenkert? Why?
Assignment 3: Promotional and Advertising Strategies

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