In the role of a health care manager, for the final project you will develop and write a comprehensive marketing and communication plan for your fictitious health care organization. The final project will be divided into four parts:
- Health Care Organization Profile
- Communication Plan
- Marketing Plan
- Community Collaboration Plan
Part 1, “Health Care Organization Profile,” should include the following components:
- Name and type of health care organization (stand-alone, multifacility, multicampus, community-based, etc.).
- Mission, vision, and goals
- Bed number
- Type of services provided
- Quality indicators
- Financial performance indicators
- Human resource challenges
- Diversity issues
- Community population statistics
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- Write a 1,050- to 1,400-word strategic objectives summary. Include your balanced scorecard and its impact on all stakeholders, and the communication plan. Identify key trends, assumptions, and risks in the context of your final business model. Develop the strategic objectives for your new division of the existing business in a balanced scorecard format in the context of key trends, assumptions, and risks. The strategic objectives are measures of attaining your vision and mission. As you develop them, consider the vision, mission, and values for your business and the outcomes of your SWOT analysis and supply chain analysis. Consider the following four quadrants of the balanced scorecard when developing your strategic objectives: Shareholder Value or Financial Perspective, which includes strategic objectives in areas such as: Market share Revenues and costs Profitability Competitive position Customer Value Perspective, which includes strategic objectives in areas such as: Customer retention or turnover Customer satisfaction Customer value Process or Internal Operations Perspective, which includes strategic objectives in areas such as: Measure of process performance Productivity or productivity improvement Operations metrics Impact of change on the organization Learning and Growth (Employee) Perspective, which includes strategic objectives in areas such as: Employee satisfaction Employee turnover or retention Level of organizational capability Nature of organizational culture or climate Technological innovation Evaluate potential alternatives to the issues and/or opportunities identified in the SWOT Analysis paper and table you completed in Week 3. Create at least three strategic objectives for each of the four balanced scorecard areas. Base your solutions on a ranking of alternative solutions that includes the following: Identify potential risks and mitigation plans Analyze a stakeholder and include mitigation and contingency strategies. Incorporate ethical implications Develop a metric and target for each strategic objective using a balanced scorecard format. Example: a strategic objective in the shareholder or financial perspective is to increase market share. A metric to actually measure this strategic objective of market share increase is, "The percentage of increase in market share." The target is the specific number to be achieved in a particular time period. The target for the metric of "Increase market share" could be "Increase market share by 2% for each of the next 3 years" of an increase of 2% per year for 3 years.) Outline a brief communication plan discussing how you will communicate the company's strategic objectives that includes the following: Define the purpose. Define the audience. Identify the channel(s) of communication and why you selected that channel. Format paper consistent with APA guidelines. Attachments Screen Shot 2016-04-05 at 9.17.03 PM.png Screen Shot 2016-04-05 at 9.17.08 PM.png
- Evaluating a film for its significance to the study of social justice movements
- For this Discussion, you will investigate how another organization conducts assessments. Begin by finding out whatever you can through Web searching about your local or state health department's approach to assessment and strategic planning. Find out also if there are initiatives at the state level to coordinate health assessments from the various communities in the state. If so, are there tools and forms available to do that? (See the Iowa state Web site as an example: http://www.idph.state.ia.us/chnahip/reports_2005.asp.) Then locate and interview someone who has been involved in community health assessment and strategic planning at either a local or state level. To find a person to interview, contact your local health department. Depending on the size of the department, you may wish to ask to interview the director or else ask to be referred to someone who has participated in assessment and strategic planning. If you prefer, you could instead call your state health department; each state should have personnel who deal with coordinating strategic plans from individual counties, and one of these individuals might be a good person to interview. Your interview may be conducted over the phone or via e-mail, or in person if you prefer. (Note: You must transcribe or summarize your interview and post it.) Prepare your thoughts and questions carefully in advance so you can be succinct in your interview. In your interview, you should ask them questions along these lines, as well as any other questions you think are appropriate to the organization or individual you are working with: 1. How do you assess the needs of your community? How often do you conduct assessments? 2. What use did you make of the assessment data? Did you develop a strategic plan or something similar for your department and/or for the community? Please describe this plan. (For example, how detailed is it? Is it a long-range plan?) 3. What are your thoughts about the assessment process? How well is it working? What are specifc strengths of the process from your perspectives? Any barriers or difficulties to overcome? Then: # Identify the organization and title of the person you contacted (for privacy purposes, however, do not identify the name of the person you interviewed). # Summarize the findings of your interview, highlighting what you found most surprising or interesting regarding the challenges and benefits of the community health assessment process. Is there anything you would do differently or do you have suggestions for improvement? # Post a transcript or detailed summary of the interview as an attachment; this will allow other students who are interested to learn more about this organization's assessment process.
- You are the Budget Director for Alamo Hospice a mid-size hospice organization. You will develop a comprehensive budget and create the associated performance story for Next Year that describes the results the organization is planning to produce.
- completing a comprehensive marketing plan for a chosen organization
- Which metric does a project manager have most control over: cost variance, schedule variance, cost performance index, and schedule performance index? Explain how so. Which one does a project manager have least control over?
- Contrast the role of a Scrum Master and the role of a project manager in relation to a project
- While cost and time are critical components of projects, how would you define the quality of a project? Provide some examples of project reporting metrics a project manager could use to measure and communicate the status of quality during a project.
- Consider a research interest within field of study. Develop a synthesized 1,400-to 1,750-literature review in which you compare and contrast the four studies
- The organization is Human relations theory organization and the key role for my role is Human Resources but there are 5 members in the group choose a key role for them as well please read the details provided below also please provide the Notes too on the bottom of each PowerPoint.